Online Business Optimization Resources

Within our resource center below, you will find valuable information that will enable you to enhance your online business with proven concepts and best practices from industry professionals.

Guides

The Interactive Marketing Metrics You Need details Authors Rebecca Jennings, Analyst, Forrester Summary In a recent Forrester report, Rebecca Jennings noted that with interactive marketing forecast to grow 32% in the US and 17% in Europe, the reliance of marketers on these channels becomes increasingly obvious. But with increased spend comes increased expectations; tracking results through basic measures such as click-throughs won’t be sufficient. Industry All Duration 0 minutes
Forrester: Small Web Site Investments That Pay Off details Authors Adele Sage, Analyst, Forrester Summary With an average tenure of barely two years, CMOs are under a lot of pressure to show results quickly. Many marketers want to know which Web projects can give them a big bang for their buck and provide fast results. Luckily, some small Web site projects can yield quick ROI. Duration 0 minutes
Overcoming Random Relevance: Using 1:1 Behavioral Targeting to Serve the Right Content details Authors Brent Hieggelke, Vice President of Strategic Marketing, Omniture Summary Join our Omniture experts as they discuss the basics of behavioral targeting, how to engage more customers and how to measure the uplift. See real world case studies of how companies have increased revenue and conversion. Industry All Duration 0 minutes

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Webinars

Landing Page Optimization: How You Should Be Testing At All Stages of the Marketing Funnel details Authors Jimmy Ellis, Director of Research Optimization, MarketingExperiments Mikel Chertudi, Sr. Director Online Marketing, Start With A Lead Summary MarketingExperiments has been teaching its conversion formula to online marketing professionals for years, and Omniture has been helping companies optimize their websites and conversion process for just as long. This presentation will give you a formulaic approach to test at all stages of the marketing funnel. Duration 70 minutes
Cookies and Milk: Why Search Marketing and Web Analytics Work Better Together details Authors Evan Andrews, Analyst, Jupiter Research Summary Given the current economic landscape, search engine marketers need to use the most effective tools at their disposal. Evan walks through recent research that shows which metrics and tactics have given the most immediate results. Duration 50 minutes
Stretching Your SEM Investment Further details Authors Bill Mungovan, Director, Product Marketing, Omniture Summary Join Bill Mungovan as he discusses how to get more of two things marketers are short on these days---time and money. In an up and down economy, it is increasingly important to make your SEM marketing investment stretch as far as possible. Bill shares tips and shows how Omniture SearchCenter makes that possible. Duration 30 minutes

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Case studies

Overstock Drives Greater Conversion through Omniture and Mercado Integration details Summary As a global leader in online retail and a company that carries over 750,000 products, Overstock knows that online selling is about relevance. In order to appeal to the widest audience possible, Overstock.com needed to discover the best way to deliver the most relevant results, on a consistent basis, in a way that appealed to the consumer. Industry Retail
Sprint Measures Impact of Social Media details Summary One of Sprint’s key social media initiatives is BuzzAboutWireless.com, the leading online community for wireless users, powered by Lithium. The site lets users help each other in using wireless products and services, and because of its high degree of interactivity the site generates rich customer data that complements what Sprint captures on its corporate and e-commerce Web pages. After launching Buzz About Wireless, Sprint quickly recognized the need to integrate data from its social media initiaties into its Web analytics Industry High-Tech
Redcats USA Optimizes Internal Search Strategies with Omniture details Summary As one of the world’s leading retailers—and innovative marketers—Redcats USA understands the importance of connecting with customer needs. In order to accomplish this objective, the company implemented Omniture SiteCatalyst Web analytics to optimize their internal search strategies. With Omniture, Redcats USA was able to identify revenue associated with specific keywords, identify areas of improvement in their internal search tool, and increase conversion rates month-over-month.< Industry Retail

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