Online Business Optimization Resources

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Within our resource center below, you will find valuable information that will enable you to enhance your online business with proven concepts and best practices from industry professionals.

Guides

Five Customer Experiences with Omniture’s Test&Target Website Product DETAILS Summary Gartner interviewed five Omniture Test&Target customers to identify its strengths and weaknesses. The industries these customers represented came from commodities trading, consumer retail, financial planning, consumer software and online entertainment. This Gartner paper takes a critical, in-depth look at the product’s deployment time, reliability, customer support, ROI, the amount of Website yield gained by customers, their reported average revenue lift, and the customer’s experience with Omniture consulting services.
The Best and Worst of Paid Search in 2009 DETAILS Summary Looking back on 2009, many companies suffered from similar problems with their paid search ads. Join Forrester Research as they review "The Best and Worst Paid Search for 2009", to point out tips and strategies so you can make sure that your paid search ads are "winners" in 2010.
From Web Analytics to Online Business Optimization DETAILS Summary An organizations web presence is a critical component of doing business today. Marketers are facing a growing number of channels in which customers can access their company, and customers expect a personalized, knowledgeable experience no matter what channel they use. As a result, companies need to transform from simply measuring behavioral activities on their web site to pursuing an online optimization strategy across all online interactions.

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Webinars

Unlocking Insights with Web Analytics DETAILS Authors Ian Michiels, Practice Leader, Customer Management Technology, Aberdeen Group Jason Thompson, Consultant, Empty Mind Solutions Summary Aberdeen Research recently conducted a study on the web analytics landscape with the purpose of trying to understand what "best-in-class" companies are doing right. Their findings are included in this new webinar about unlocking insight from web analytics. Topics covered include: the analytics marketplace, analysis of paid vs. free solutions, how segmentation helps find greater insight, and a blueprint for success. Download the webinar and research paper today. Duration 60 minutes
When Social Goes Viral DETAILS Authors Francis Lavelle, Director of Analytics, HowStuffWorks Wes Funk, Marketing Programs Director, Omniture Summary Harnessing social media tools and driving the interaction with mainstream advertising is a recent development, and there’s still a lot to learn. Every marketer dreams about the day when they can create a social campaign that becomes a viral sensation, but there is no easy recipe. Marketers can improve the odds of their social campaigns becoming viral by using SEM and web analytics to "prime the pump." Duration 30 minutes
Online Testing 101 DETAILS Authors Andy Mott, Senior Manager, MarketingExperiments Scott Jensen, Director, Interactive Marketing, ExtraSpace Storage Summary The days are gone when marketers make decisions based on a gut feeling. Smart marketers are using testing to replace "I think" with "I know" and are letting their customers decide which campaigns are the most successful based on testing. Join MarketingExperiments and Extra Space Storage experts as they show you how you can use testing to make better business decisions. Duration 60 minutes

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Success Stories

Murdoch University Gains Deeper Online Insight and Marketing Efficiency with the Omniture Online Marketing Suite DETAILS Summary Murdoch University had a core online focus on improving the user experience of its Web site, including the relevance of its content, which would in turn yield greater conversion and increase submitted online applications from prospective students. However, Murdoch not only had to focus on making content to various external audiences relevant, it also needed to ensure that staff and student focused content was easily accessible and digestible. Industry Education
Omniture Optimises Microsoft's NHS Resource Centre DETAILS Authors Omniture, Marketing, Omniture Summary The Microsoft National Health Service (NHS) Resource Centre is a dedicated online community service for NHS employees in the UK. The NHS team wanted more sophisticated measurement that had the ability to gain an in-depth understanding of what type of visitor came to the Web site, what their behavior demonstrated and which areas of the site were working better than others. The company employed Omniture Consulting and SiteCatalyst to guide optimization efforts. With Omniture’s help, the Microsoft NHS Resource Centre has seen a significant amount of additional revenue. Industry High Tech/Emerging
Asset Marketing Ties Offline Print Ads to Paid and Natural Search through Omniture Consulting Services and Omniture SearchCenter DETAILS Authors Omniture, Marketing, Omniture Summary Asset Marketing’s family of Web sites, including govmint.com and stauer.com, are top destinations for coin and jewelry collectors. Asset Marketing wanted to understand how offline marketing initiatives, such as print ads and catalogs, impacted paid and natural search on the Web. Asset Marketing selected Omniture SiteCatalyst to provide analytics and reporting across its network of sites and added Omniture SearchCenter to measure paid search alongside natural search within one single repository. Asset Marketing increased overall revenue by 47 percent, created a stronger attribution model and increased return on ad spend. Industry Retail

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