Webinars

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A webinar series designed to provide you with the information you need to achieve insight, action, and uplift for all your marketing initiatives.

Featured

Are You Still Making Keyword Decisions Based on CTR Alone?DETAILS Authors Stefan Tornquist, Research Director, MarketingSherpa Summary Each search marketer has certain challenges that keep him/her from increasing search ROI. Do you struggle with managing large keyword lists? Are you still making decisions based on shallow metrics that occur at the top of the funnel? Do you know which keywords are most profitable? If you struggle with these challenges, this webinar will help you learn best practices to become a better search engine marketer. Industry Retail Duration 45 minutes
How Much is ‘Free’ Costing You? DaveRamsey.com’s 567% ROI With Enterprise Analytics DETAILS Authors John Lovett, Lead Analyst, Jupiter Research Tony Bradshaw, Vice President, DaveRamsey.com Tim Munsell, Lead Web Analyst, DaveRamsey.com Summary Are you struggling to convince your boss of the need for enterprise-grade analytics? Or do you currently have analytics and need to justify your budget? Join Tony Bradshaw (DaveRamsey.com) and John Lovett (Forrester) as they discuss the benefits of using an advanced measurement application and look at the opportunity costs associated with using a free tool. Duration 45 minutes
Suite Marketing is Sweet Marketing: The State of the Online Marketing Suite in 2010 DETAILS Authors Shar VanBoskirk, Vice President, Forrester Summary In June 2009, Omniture commissioned Forrester Consulting to research the current state of online marketing and its measurement. The study evaluated how well marketers were maturing their approach to online marketing. It answered such questions as: What is their approach to online programs? What skills are marketing executives prioritizing now and in five years? What challenges inhibit further advancement? And what technologies, if any, do they rely on to help with online marketing management? Duration 60 minutes
Omniture EMEA Webinar Series \| Best practices in online marketing from the Omniture Marketing team DETAILS Authors Stuart Scott, Online Marketing Manager, EMEA, Omniture Neil Morgan, VP Marketing and Channels, Omniture Summary Do you realise that you probably already have all the data you need to target more effective, personalised campaigns to your prospects and web site visitors? Hear directly from the Omniture Marketing team about how to use that data you collect about your visitors to build more targeted campaigns both on and offsite. They will share their own experiences of doing this for their own business. Duration 48 minutes

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Are You Listening Fast Enough? Using A/B and MVT Testing to Accelerate Conversion Improvements DETAILS Summary Who decides the flow of your Web site? Who decides which content is displayed on key landing pages? If you are like most companies, that decision rests on the hands of a senior marketing executive who, despite years of experience, cannot make the right choice every time. Join testing and optimization expert Flint McGlaughlin as he reviews a systematic approach that can help you actively listen to customers and accelerate Web site improvements. Duration 60 minutes
SEO Measurement 101: A Recipe for Success DETAILS Summary Were you surprised to find that 43% of marketers can't accurately measure the ROI of their SEO? Or do you fall into that category? While many marketers know that they should be focusing some of their marketing dollars on acquiring natural traffic, not all marketers truly understand how to optimize and increase SEO ROI. Duration 45 minutes
What is the Value of Social Media? How National Geographic sold 2,500 Subscriptions in One Day DETAILS Authors Sergio Balegno, Senior Analyst, MarketingSherpa Ted McDonald, , National Geographic Brian Watkins, Sr. Social Media Manager, Omniture Summary With the growing wave and popularity of social media many marketers are jumping on the social media band wagon and are now trying to determine whether social media is here to stay as a marketing tactic. Duration 60 minutes
Email Relevance and Inbox Clutter: Why 58% of Consumers Aren't Reading Your Emails DETAILS Authors Stefan Tornquist, Research Director, MarketingSherpa Summary Online marketers are constantly searching for ways to improve acquisition and conversion rates. We invite you to join MarketingSherpa and Dale and Thomas Popcorn as they discuss how providing relevant and timely email content to customers can have a dramatic impact on conversion. Industry Retail Duration 45 minutes
Make Black Friday Green: 10 Tips to Prepare for a Successful Holiday Season DETAILS Authors Stefan Tornquist, Research Director, MarketingSherpa Steven Harris, Vice President, Online Marketing, Cable Shopping Network Ben Viscon, Online Merchandising Manager, REI Summary Many online marketers are beginning to prepare for the holiday rush that comes during the last two months of every year. With the economy as it is, it is crucial for marketers to provide the best online experience possible to consumers in order to maximize sales and conversion. Join three marketing experts as they share best practices on email, merchandising, and holiday planning. Industry Retail Duration 60 minutes
Omniture EMEA Webinar Series \| Drive Behavioural Email With Your Web Analytics Data Now DETAILS Authors Grant Keller, Managing Director, Acceleration Neil Morgan, VP Marketing and Channels, Omniture Summary Despite the growth of relationship marketing, most email campaigns today are interrupt driven, sent without any understanding of the situation of the recipient. Yet most organisations already have the behavioural data in their web analytics system that can provide this context, and enable you to create behaviourally driven email campaigns, with significantly better results. Duration 54 minutes
2009 SEM Survey Results: Surprising Findings Your Search Marketer Needs to Understand DETAILS Authors Mikel Chertudi, Sr. Director Online Marketing, Omniture Ben Brutsch, Sen. SEM Manager, Omniture Summary Join Mikel Chertudi and Ben Brutsch as they review recent Search Engine Marketing (SEM) trends and findings. They will cover topics such as: most effective SEM tactics, biggest challenges for search marketers, and which metrics yield the greatest impact. They are joined by Rob Morrow of Intrawest, who will showcase how he has used Omniture SearchCenter to increase search ROI. Industry Financial Services Duration 45 minutes
Omniture EMEA Webinar Series \| What Do You Recommend? How to Promote Relevant Choices That Lead to Customer Action DETAILS Authors Jamie Brighton, Solutions Consultant, Test&Target, Omniture Summary Have you ever wondered how Amazon makes such great complimentary product recommendations? Would that ability help your business? Start embracing recommendations as a key part of your marketing and merchandising strategies. Duration 45 minutes
Omniture EMEA Webinar Series \| MyFaceLinkTwitBook: Boosting Conversion with Social Networks DETAILS Authors Martyn Jobber, Director of Presales Consulting, Omniture Summary Your customers are spending more and more time on social networks like MySpace, Facebook, LinkedIn, Twitter and others. With over 200 million members, Facebook is now a major marketing platform and many marketers are investing in Facebook applications. Find out how to influence visitors across these social networks to engage with your site, spend more money, and ultimately convert! Duration 49 minutes
Why Can't Your Improve Your Conversion Rate?DETAILS Authors David Hallerman, Senior Analyst, eMarketer Summary At Omniture, we understand the importance of optimizing your Web site and the value of each incremental lift in conversion. We have put together a conversion kit to help marketers prioritize their optimization activities. Duration 60 minutes
Using the Right Metrics to Justify Your Analytics Budget: 5 Questions You Need to Answer to Protect Your Budget DETAILS Summary Join Bret Gunderson of Omniture and Marc Coleman of Ford as they discuss how to protect and fight for a web analytics budget. They share 5 key questions that you need to be able to answer to prove the value of analytics in your organization. Duration 30 minutes
It's 10pm….Do You Know Who's Watching Your Video? Best Practices to Measure and Monetize Off-site Videos DETAILS Summary As more and more consumers are turning online to consume media, advertisers need to understand how to create engaging content and how to measure the impact of that content. Join James McQuivey of Forrester and Jeff Jordan of Omniture, as they review how to monetize and measure online video. Duration 40 minutes
No Magic 8 Ball? Use Testing to Reveal Valuable Customer Insights DETAILS Authors Lily Chiu, Sales Engineer, Omniture Summary In today's economic environment, companies cannot hope that their marketing messages will resonate with an audience. It is becoming less likely that your CMO will 'take a chance' with a new idea. That doesn't mean that you can't experiment, though. Join Lily Chiu and Erik Tarui as they review over 20 tips that you can use to start testing in your organization today. Duration 50 minutes
Turbo Charge Your Search Engine Marketing: New Releases & Updates Your SEM Manager Needs to Know About DETAILS Summary Each year the major search engines make updates to their systems that allow Search Engine Marketers to work more effectively and to achieve a higher return on ad spend. At the recent Omniture Summit, we held a panel of the top search engines to hear what new updates and capabilities will be available. Join Google, Yahoo, Microsoft and Omniture as they discuss new functionality that will help you work smarter. Duration 40 minutes
Is Your CEO Helping or Hindering?: 7 Keys to Becoming a Data-Driven Organization DETAILS Summary Has your CMO or CEO embraced the end of 'gut-feel?' Or are your promotions, tag lines, and external marketing based on the intuition of the highest paid person in the room? Join Brent Dykes and two industry veterans from EA and Sun Micosystems as they discuss how businesses can follow 7 key steps to become data-driven organizations. Duration 45 minutes
Landing Page Optimization: Increase Conversion 340% By Knowing What and How to Test DETAILS Authors Flint McGlaughlin, Director, MarketingExperiments Summary During this economic climate, marketers are being asked to do more with less---whether that refers to budget, time, or resources. One of the greatest returns in the conversion process can be seen in landing page optimization. Join Flint McGlaughlin as he shares steps you can take to run effective tests that will help you optimize your landing pages and increase conversion. Duration 45 minutes
Maximising Merchandising Effectiveness DETAILS Summary Maximising Merchandising Effectiveness: Driving Even Greater Online Sales through Customer-Centric Merchandising Industry Retail
Key Strategies for Your 2009 Testing Plan DETAILS Summary 2008 was an interesting year. The economic landscape changed drastically from January to December, and marketers were forced to achieve greater results with the same--or less--marketing spend. Some of our most popular webinars at Omniture centered around testing and optimization. To that end, we've compiled highlights from these webinars that will help marketers in 2009. Duration 50 minutes
Is Your SEO Guy Using Facebook? 3 Synergies Between SEO and Social Media DETAILS Authors Chris Bennett, Founder and President, 97th Floor Summary SEO and social media are not two online channels that often work hand-in-hand. There are key social media strategies that can have a tremendous impact on SEO rankings. Join Chris Bennett and Jordan LeBaron as they discuss how SEO and social media can work together to provide greater results. Duration 45 minutes
Measure and Monetize Online Video: Why 57% of Advertisers Are Rethinking Their TV Budget DETAILS Authors James McQuivey, Vice President, Forrester Summary As more and more consumers are turning online to consume media, advertisers need to understand how to create engaging content and how to measure the impact of that content. Join James McQuivey of Forrester and Jeff Jordan of Omniture, as they review how to monetize and measure online video. Duration 50 minutes

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